MTN Uganda has announced its headline sponsorship of “The Power Within” concert by Karole Kasita, scheduled for May 29, 2026 at Kampala Serena Hotel.
The concert is expected to attract music lovers, creatives, influencers and entertainment enthusiasts for an event centred on female empowerment, resilience, creativity and the transformative power of music.
The sponsorship aligns with MTN Uganda’s ongoing #FreeYourFire campaign, which seeks to empower young Ugandans to pursue their ambitions through connectivity, digital tools, entertainment and shared experiences.
Speaking during the sponsorship announcement at MTN Uganda headquarters in Kampala, Mavis Musungu, MTN’s GTM Digital Specialist, said the partnership reflects the company’s continued investment in music, youth culture and digital innovation.
“Music continues to be one of the strongest ways we connect with young people and communities across Uganda. Through the #FreeYourFire campaign, MTN is creating platforms that inspire young Ugandans to express themselves, pursue their passions and confidently embrace their potential,” Musungu said.
“Karole Kasita represents the energy, resilience, creativity and ambition that strongly connects with today’s youth.”
She added that the partnership supports MTN’s ambition to create entertainment experiences that blend music, culture and digital engagement while bringing fans closer to artists and experiences they value.
As part of the partnership, MTN TV will air exclusive serialised content showcasing Karole Kasita’s preparations and journey leading up to the concert.
The collaboration also includes Kasita’s participation in MTN youth engagement activities such as appearances on the MTN Fire Bus, a lifestyle activation platform combining music, celebrity engagement, entertainment and customer interaction in different communities.
MTN Uganda is also encouraging fans to download Karole Kasita caller tunes by dialling 17020# for a chance to win rewards linked to the concert experience.
Concert tickets will be available through MTN Mobile Money Uganda Limited via the MTN MoMo App or by dialling 16520#.
Ordinary tickets are priced at Shs150,000, while table bookings will cost Shs3 million and premium tables Shs5 million.
Speaking about the partnership, Kasita thanked MTN Uganda for supporting her vision and music journey.
“I want to thank MTN Uganda for believing in me, my journey and the vision behind ‘Power Within.’ This concert means a lot to me because it is about inspiring especially young women and young people to believe in themselves, embrace their power and dream bigger,” she said.
“Partnering with MTN makes this experience even more meaningful because they are equally committed to empowering young people through music, culture and digital experiences.”
MTN Uganda has in recent years intensified its involvement in music and entertainment through concerts, activations, partnerships and digital content initiatives targeting young audiences.
The company said the sponsorship of “The Power Within” concert reinforces its ambition to deepen digital engagement while creating memorable experiences for customers and music fans across the country.
Fans have been encouraged to secure tickets early ahead of what organisers describe as one of the year’s major entertainment events.
